Last updated: September 28, 2026
This Cookie Policy describes the use of cookies and other tracking technologies on the website maxstyle.it and its subdomains and versions of the website.
Strictly necessary technical cookies may be used without the user's consent. Non-essential cookies and other tracking tools are used, where required by applicable law, only with the user's prior consent expressed through the preference management system on the website.
The Data Controller for the personal data collected through the website is:
Calzature Maxstyle Sas di Marzocchi Valeria & C.
Registered Office: Via O. Malagodi, 19/A-B, 44042 Cento (FE) – Italy, Tax Code/VAT No. 00397090382, REA: FE – 100477
Email: support@maxstyle.it
Cookies are small text files that the websites you visit send and store on your device and that can be read on subsequent visits.
Cookies may be used, for example, to keep a session active, store the contents of the shopping cart, remember certain preferences, ensure website security, perform statistical analysis or, with prior consent where required, measure advertising campaigns and personalize marketing activities.
Similar functions may be performed using other technologies, such as pixels, tags, SDKs, local storage, and other identifiers. In this policy, unless otherwise indicated, the term "cookie" also includes similar storage or tracking technologies.
These are necessary to enable the website to function and to provide the services requested by the user. They may be used, for example, to:
The user's prior consent is not required for these tools when they are strictly necessary to provide the service.
These allow the website to remember certain choices made by the user and to provide additional functionality or a more personalized browsing experience. When such tools are not strictly necessary, they are used according to the preferences expressed by the user.
These may be used to understand how users interact with the website, measure visits, page views, traffic sources, performance, and feature usage.
Analytics tools are managed in compliance with applicable law. When the conditions that allow them to be treated as technical cookies do not apply, they are activated only after obtaining the user's consent.
These may be used to measure the effectiveness of advertising campaigns, attribute conversions, create audience segments, personalize advertising content, and perform remarketing activities.
When such tools require consent under applicable law, they are not activated until the user has expressed their choice.
The website is built using the Shopify e-commerce platform. Shopify may use cookies and similar technologies necessary for the store to function and, depending on the store settings and the preferences expressed by the user, tools intended for analytics and marketing.
The main cookies that may be used on Shopify storefronts include the following:
| Cookie | Category / function | Indicative duration |
|---|---|---|
| _shopify_essential | Necessary. Contains essential information for the store to function correctly, including information related to the session, checkout, and security. | 1 year |
| _shopify_test | Necessary. Checks whether cookies can be used on the device. | 1 minute |
| _tracking_consent | Necessary for managing the user's privacy preferences in areas where consent-related rules are configured. | 1 year |
| cart | Necessary. Contains information related to the user's shopping cart. | 2 weeks |
| cart_currency | Necessary. Allows a new shopping cart to be initialized using the currency used in the previous checkout. | 2 weeks |
| discount_code | Stores a discount code received through a URL parameter so that it can be used in the next checkout. | Session |
| localization | Necessary for localizing the shopping cart according to the selected country. | 1 year |
| shopify_pay | Allows access to Shop Pay when the user returns to the checkout of the same store. | 1 year |
| _landing_page | Analytics. Allows the user's entry page to be detected when they come from another website. | 2 weeks |
| _orig_referrer | Analytics. Allows the source of visits to be detected. | 2 weeks |
| _shopify_analytics | Contains analytics data related to Shopify surfaces such as storefronts or checkouts. | 1 year |
| _shopify_s | Analytics. Allows a specific combination of browser session and store to be identified. | 30 minutes |
| _shopify_y | Used for Shopify analytics features. | 1 year |
| _shopify_marketing | Marketing. May contain data used for marketing purposes on Shopify surfaces. | 1 year |
The list may change over time depending on the Shopify features used, the store configuration, and updates made to the platform.
For the updated list and further information about the technologies used by the platform, you can consult the Shopify Cookie Policy.
Depending on the services actually activated on the website, technologies provided by third parties may be used for technical functionality, statistical analysis, content integration, and advertising activities.
The activation of non-essential tools is subject to the user's consent when required by applicable law.
| Provider / service | Possible purpose | Information |
|---|---|---|
| Shopify | E-commerce platform, security, checkout, analytics, and store-related features. | Shopify Privacy Policy |
| If activated: statistical analysis, conversion measurement, advertising services, and Google features. | Google Privacy Policy | |
| Meta | If activated: conversion measurement, advertising, audience segmentation, and remarketing. | Meta Privacy Policy |
The actual presence of individual tools may depend on the features, applications, and campaigns active on the website at any given time.
Strictly necessary cookies and other tools are used only to the extent necessary to enable browsing and to provide the features and services requested by the user.
For non-essential cookies and tracking tools, when provided for by applicable law, processing is carried out on the basis of the user's consent.
Upon first access to the website, the user can use the dedicated banner to accept, reject, or manage the categories of non-essential cookies. Closing the banner without providing consent maintains settings that do not allow the use of non-essential tools, except for any tools that may be used without consent under applicable law.
Consent, if provided, can be modified or revoked at any time using the privacy preference management command available on the website.
You can change your cookie preferences at any time using the "Cookie preferences" link or command available on the website.
Cookies may be session cookies, meaning they are deleted at the end of the browsing session, or persistent cookies, remaining stored on the device for a specified period.
The duration varies depending on the individual cookie, its purpose, and the entity that provides it. The durations indicated by the provider for the main Shopify cookies are listed above. Different periods may apply to third-party tools, as described in their respective policies.
In addition to the preference management system available on the website, the user can configure their browser to block, limit, or delete cookies.
Disabling strictly necessary cookies may prevent or impair some essential store features, such as the shopping cart, authentication, or checkout.
Instructions on managing cookies are available on the websites of the main browsers:
Deleting cookies from the browser may also delete previously stored consent preferences.
The use of certain cookies and tracking tools may involve the processing of personal data, such as online identifiers, device-related information, browsing data, and information about interactions with the website.
For more information about how Calzature Maxstyle Sas di Marzocchi Valeria & C. processes personal data, the purposes and legal bases of processing, recipients, any data transfers, and data subject rights, please consult the Privacy Policy.
For information related to this Cookie Policy or the processing of personal data, you can contact the Data Controller:
Calzature Maxstyle Sas di Marzocchi Valeria & C.
Via O. Malagodi, 19/A-B, 44042 Cento (FE) – Italy, Tax Code/VAT No. 00397090382, REA: FE – 100477
Email: support@maxstyle.it
This Cookie Policy may be updated to reflect regulatory, technical, or service-related changes to the website. The date of the last update is indicated at the beginning of the page.
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