Cookie Policy

Last updated: 03/10/2025

This Cookie Policy describes how Calzature Maxstyle Sas di Marzocchi Valeria & C (the “ Owner ”) uses cookies and similar technologies on the website www.maxstyle.it (the “ Site ”). We also invite you to read our Privacy Policy for information on the Owner, your rights, and how to contact us.

1) What are cookies?

Cookies are small text files that the Site sends to your device, where they are stored before being retransmitted on your next visit. Similar technologies include pixels , local storage , SDKs , tags , and scripts .

2) Legal bases

Technical/strictly necessary cookies : art. 6(1)(b) GDPR (performance of the requested service) and/or art. 6(1)(f) GDPR (legitimate interest in making the Site usable and secure).
Preference, statistical, and marketing cookies : only with prior consent (Article 6(1)(a) GDPR), which can be freely revoked at any time.

3) Consent management and preferences

Upon logging in, a consent management banner appears. You can accept or decline by category and change your choices at any time via the "Cookie Settings" link in the footer of the Site. If your browser sends the Global Privacy Control (GPC) signal, we will consider it as an opt-out request applicable to the device/browser used, within technical limits.

4) Types of cookies we use

A. Strictly necessary (technical): they enable basic functions (navigation, shopping cart, checkout, security, consent management). Without these cookies, the Site does not function properly.
B. Preferences (functional): they store settings and choices (language, geographic area, display preferences).
C. Statistics (analytics): These cookies measure site usage in aggregate form (pages visited, events). If not completely anonymized, they require consent.
D. Marketing/Profiling: These cookies allow for relevant ads and campaign measurement, including through third-party partners. They require consent.

5) Cookies and technologies used (indicative list)

The list may vary depending on active features and installed apps. Durations and names may be updated by vendors.

Name	Supplier	Purpose	Category	Duration
_tracking_consent	Shopify	Stores the cookie consent state	Necessary	1 year
_shopify_y	Shopify	Session ID/basic analytics per store	Statistics	1 year
_shopify_s	Shopify	Session ID/basic analytics per store	Statistics	30 minutes
_shopify_m	Shopify	Manage cookie settings/consent	Necessary	1 year
_shopify_tm, _shopify_tw	Shopify	Tag and performance management	Statistics	30 minutes
_shopify_d	Shopify	Fraud Prevention	Necessary	Session
cart, cart_sig, cart_ts	Shopify	Cart management and integrity	Necessary	Up to ~2 weeks
checkout_token	Shopify	Checkout flow	Necessary	Session
secure_customer_sig	Shopify	Secure customer login	Necessary	1 year
_orig_referrer, _landing_page	Shopify	Traffic/Campaign Attribution	Statistics	14 days
localization / _shopify_country	Shopify	Store country/currency	Preferences	1 year
_ga	Google Analytics	Anonymous user ID for analytics	Statistics (with consent)	2 years
_gid	Google Analytics	Visit statistics	Statistics (with consent)	24 hours
_gat / _ga_*	Google Analytics	Throttling requests / ID properties	Statistics (with consent)	1 minute / variable
_gcl_au	Google Ads	Conversion attribution	Marketing (with consent)	3 months
_fbp	Half	Behavioral advertising / attribution	Marketing (with consent)	3 months
IDE / test_cookie	Google (DoubleClick)	Remarketing / advertising measurement	Marketing (with consent)	13 months / 1 day
klarna_*	Klarna	Installment plans/payments (if active)	Necessary/Marketing (variable)	Variable

6) Third-party pixels and SDKs

We may use pixels (e.g., Meta Pixel, Google Ads/GA4, email marketing) and SDKs installed through Shopify/GTM. These tools can read or set identifiers to measure conversions and personalize messages only if you have given consent to the relevant categories.

7) Transfer of data to third countries

Suppliers (e.g., Shopify, Google, Meta) may also process data outside the EEA (e.g., Canada/USA). In such cases , Standard Contractual Clauses (SCCs) and additional measures are adopted where necessary, as indicated in their respective policies.

8) How to change or revoke consent

Use the “Cookie Settings” button in the footer or above.
You can also delete/limit cookies from your browser settings (blocking technical cookies may compromise the Site).
For additional advertising preferences: YourOnlineChoices .

9) Updates

This Policy may be updated due to regulatory, technical, or service changes. Please check the update date at the top of the page.

10) Contacts

For information or to exercise your rights under Articles 15–22 of the GDPR, please write to:
Maxstyle Sas Calzature di Marzocchi Valeria & C – Via O. Malagodi, 19/AB – 44042 Cento (FE) – Italy
Email: info@maxstyle.it